John Mackey asks the simplest question of Free Market economics- What is the Purpose of ..?

  What is Purpose of? .. .DEBT HELP FED

Banking?

Food Retailing?

Housing

Doctors

Teachers

Digital & Mobile

Energy

Lawyers & Pros

Government

answer

answer

answer

answer

answer

answer

answer

?

?

 

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The Productivity of Purposeful Demands.

This phrase may not purr off the lips but if teenagers could test economics gurus and other powerful men on one forgotten intelligence, surely this would be it.

Sustainability of future generations depends on quizzing each other on this most basic of economics precepts

WHAT ARE PURPOSEFUL DEMANDS?

In any market, or any organisational system in a market, there are 5 main sources of demands - these integrate purpose's whole truth when they positively reinforce each other's compound interests in the future.

1 what local societies have right to demand - eg sustainabiliity

2 what (lifetime) workers demand for their families & communities as well as self

3 what customers demand

4 what current owners demand

5 what worldwide future generations can be expected to demand 


chris macrae , valuetrue hotline: Washington DC (1) 301 881 1655

All 7 billion people on this earth are united by a common system problem that needs resolving in 2010s if youth votes on sustainability goals http://202020.tv/  are to be achievable

 Economics rules the earth (keynes) But the current global economics rules are destroying the sustainbilty of more and more young people, families and communities  -re you a leader of Future Capitalism? 


ValueTrue solutions to the crisis of sustainability exponentials exist. They are not that difficult for networked communities to share using worldwide maps of  community-based solutions. This web invites you to help. Do so by open sourcing maps through your peer communities to communities im greatest need of knowing how to action sustainability services.  This is the most inspiring exercise in bringing down degrees of separation that we can imagine being played- and its a game that needs to welcome every age group and culture and segment of the world’s population

THEN Our 1984 scenario of an internetworking world  Changing communications, and what makes people distant, bossy, etc Changing national politics  Changing economics Changing employment Changing education

 – this is how dad at The Economist and I anticipated this problem in our 1984 on the exponential opportunities and threats of the being human in the First Net Generation to 2025

 

2010: WORLD CELEBRATES SUSTAINABILITY’S TIME IS NOW

Question this Catch 22 with all your being : going beyond everyone seeing such problems as wall’s street’s 2008 fall and the euro’s to-be-fatal collapse but getting all the professions that used the broken system economics to review what their hippocratic oaths need to change in their own work at the same time;  please tell us if your networks find any people who re becoming celebrated worldwide for empowering global villages and youth network debates of this challenge until globalisation’s 2000s professions are prepared to openly join in too

The two worldwide heroes for sustainability we have spotted are DR Muhammad Yunus and President Barack Obama

THOUGHTS & ACTIONS OF THE DECADE 2010s

President Obama newsletter distributed to online america 16 April 2010: We know that without enforceable, common sense rules to check abuse and protect families, markets are not truly free

Yunus : 2010s is most exciting decade to be alive; the 60s only had the race to the moon; thye 2010s has the race to sustainability of species and earth- denouement chapter of book Build Social Business May 2010 - join our 1000 bookclub of yunus at http://worldcitizen.tv/


Can you help provide Economics Labs? 1 2 3

 

 

1-2-3 What should people quiz economists on?

 

1 DONT ABUSE CUSTOMERS DEEPEST TRUSTS

I spent 15 years of my life using the first database software to analyse what customers and society wanted in thousands of markets and over 40 countries. It turns out that its useful to constantly doublecheck the integrity of what people don’t want as well as catering to positives. The two things that most destroy  consumers trust are:

 lack of safety - eg when I buy food for my children I don’t want it to make them unwell immediately or over the long term (eg the CEO of Whole Foods makes it clear that big USS foods processors have lost touch on this)   

being cheated – I want to deal with organisations that truly are improving on what their brand promises to focus on ( parents ask their children to progressively focus their  learning curve, why wouldn’t economists value organosations  similarly round rising exponentials?;  more specifically an organisation that is passionate about its unique purpose expects to improve at each cycle and to build lasting customer loyalty by sharing some of that value multiplying improvement either in improving quality or lowering cost

 

2 TRIANGULAR WIN-WIN-WIN MAPS OF RELATIONSHIP SYSTEMS

 

Three is the first magic number of system designs that sustain people relationships. In  2 person relationships, over time the chances are that one will become more successful or powerful than the other. And so the likelihood of disrespect increases. However in  triangularisation of relationships any such tendency by one can be moderated by the other two. We can use knowledge of this dynamic to quiz whether economists map  triangles of customers, employees and owners in the way they analyse purposeful demands. It turns out that what customers with greatest need of an organisation’s purpose want is related to what long-term investors should want. Looking over a generation’s timespan, Jim Collins has found organisational systems multiply 8 times more value for all, when purposeful metrics as well as cashflow metrics govern every decision and such goodwill flows through how co-workers share knowledge and behave. This analysis doesnt even count the organisations which multiplied so much customer or other distrust that they imploded. The employee enters into this triangle if you  have experienced a primary psychological finding in service markets : the customer can tell how a boss treats an employer from the way the employer treats the customer.  Customers are humans who empathise with employers who are motivated by communal pride and individual passion of the whole purpose of what is being organised

 

3 ARE ECONOMISTS FREE TO INTEGRATE THE BASIC NEEDS TRIANGLE : THAT THROUGH WHICH GLOBALISATION – AND PEOPLE - CAN SUSTAIN EVERY LOCALITY

Just like consumers dont want to buy things with unsafe impacts on their family, I cant remember meeting  a child or a woman who wants to buy things made by slave labour.  A global market isn’t free in the sense that economist Adam Smith defined it if it misinforms customers on any choice to do with whether the msking of the product destroyed peoples’ lives or unbalanced nature in a way that will compound the end of future generations locally or globally. Our species defining value has been grounded in investing in our children’s children. My father’s 1976 survey in The Economist pointed out that the mass of tv advertising and PR lobbying which has changed developed nations since the 1950s had already breached this fundamental economics and social truth. His recommendation was to search out more micro systems of analysis before the generation to 2025 rushed to be come more globally interconnected than locally separated through technology’s “death of distance” in which the cost of communications is no longer geographically determined . He also foresaw the 2010s as the most exciting decade where the economics of youth would be won or lost in the way we chose to globalise economics.

 Every 11 year old should be empowered to ask what  Keynes meant by saying increasingly economics rules everything. The way to ensure a globalisation that does not exponentially crash into all out childrens’ futures is to map valuetrue analysis at the level of every trillion dollar global market’s needs to be free. Trilliondollraudit.com . What’s cool about mapping purposeful demands of productivity systemically is the same logic of how trust multiplies through relationships applies to one organisational system as it does to  a network of systems and indeed to all the man made global markets; conversely it applies to communities or the most micro levels of productive and demanding value exchanges that you can practice as we all learn from each other’s millennium goals and sustainability’s most  human needs.

Nobel Dr Yunus invites Global Brand CEOs to form sustainability benchmarking club, Nov2009, Volksvagen Stadium

1976-1990: During the last 15 of my father Norman Macrae's 40 years writing at The Economist, he mapped in deep microeconomic detail why the net generation to 2024 would compound one of 2 opposite outcomes -ten times more or ten times less wealth and health to be shared by societies worldwide. If it is evident to you that Wall Street is compounding the long-term destruction scenario, then the good news is:

Nobel Laureate networks linked round Dr Yunus who are assembling universities and global corporate leaders in putting together the curriculum that frees every global market co comepound sustainable exponentials up instead of crashing down; citizens why not start up creative labs London LA Glasgow Berlin DC ...  to practice actioning the good news chris.macrae @yahoo.co.uk
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I cant claim to have read every last word of adam smith but until some guru wants to publicly oppose this view

I thought free market meant openly celebrating the model of your cashflow's transparency

and so zero-conflict with sustaining all whose productive or demanding purpose a specific market connects

.

On Planet Earth

There are 2 main types of living system designs- nature-made and human-made. Let us consider the latter. What map is common to all human systems be they global markets about 35 of the world’s 50 biggest economic systems), nation states (about 15 of the world’s biggest economic systems), organisations, communities, entrepreneurial teams and so forth. All of these systems can be mapped as value exchanges spinning round productive and demanding relationships gravitated by purpose whose value can multiply up or down .

 

Mathematically this means that if human beings want to develop over time - and not end up facing ever bigger serial meltdowns - then we urgently need to understand compound exponentials over time. By definition : any living system is spinning exponentially up or down. Because most of purpose’s quality of relationships between the different value multiplying coordinates of productivity and demand are already invested in the recent history of the system,-  the vector on the rising/falling pair of exponentials any system is spinning can be mapped with sufficient accuracy that no leader can make smart decisions spending peoples time or money without having the latest exponential update transparently to hand.

 

THE BIGGEST MATHS ERROR IN THE WORLD

Although Keynes is known for saying that increasingly only economics rules the world, the exponential system metrics we are talking about have become less and less visible since the world started globalising .  You can choose when to datestamp the start to what Soros calls the age of fallibility but 1984 is quite a suitable time reminding us both of Orwell’s scenario and the date when mangers started linking personal computers together with the spreadsheet pretty quickly becoming the killer application of  business’s globally networked brainpower. Today almost all of the world’s largest systems are ruled by the exact opposite maths of that microeconomically needed to sustain rising exponentials. When managers reward themselves for one side (the top-down) taking every quarter from every other coordinate of productivity and demand, then the trust and the goodwill in the system is bound to decay at exponentially crashing rates. The scary thing about exponential decay is it looks quite flat until it falls over a cliff (some call a tipping point) after whish complete implosion can happen very rapidly indeed. In fact, the dynamic of goodwill conflicts in a value exchange system resembles the expoentil rate that cancer invades the body

 

Think of any sustainability crisis (energy’s various dirty crises,  wall street and banking to trap main street in debt, greece and the imploding euro, dotcoms , job creation crises , the exponentially rising cost of healthcare...) that bothers you in the world today. It is possible to find misanalysed exponentials as the root cause of all such crises. Worse the more systems interconnect in the networked world we are accelerating, the more healthy systems can be brought down by one weakest system link in their network.

 

Back in 1984 we forecast the denoument to whether globalisation would win-win-win for sustainability of  humanity or lose-lose-lose would happen in the 2010s. After this, any crashing exponential consequences for future generations will be irreversible worldwide. Even if our timelining, which is not an exact science is a few years out _ aren’t the stakes big enough that young people , communities, and cultures around the world should be free to debate this crisis of compound opportunity and threat? Mathematically there are solutions, but only one nation’s DNA has practised them since infancy. Any sustainability capital will need to twin with dhaka microeconomists to be just in time. We should applaud President Obama’s inaugural entrepreneurship summit in May 2010 for leaping as far as any western leader in a single summit can towards such microeconomics centre of gravity.

 

But lets get to the nub of the fallibility crisis,-one which is a global rerun of what Gandhi-Einstein-Montessori collaborated to resolve in freeing India’s productive people from empiredom. To understand the crisis moment of opportunity we ll find ourselves in,  will require peoples everywhere demanding that every global profession to unlern at least one conventional wisdom which turns out to be its biggest conventional blunders- something that my have been perfectly right to rule over in some historic time but which is now a greatest wrong we could globally impose. Unlike the past, the future needs to map how to empower a generation of collaborative innovation so that way above zero-sum business models can blossom in communities around you –that is if sustainability will be the games our human race plays.  

   

ECONOMICS IN 2010s – TO BE JOYFUL OR DISMAL

 

THE MOST SCARY PROFESSION

 

Increasingly only economics rule the world. As a mathematician, these words attributed to keynes, scare me like no other statement. What do we think they mean?

?That nations from greece in  2010 to Scotland around 1700 ceased to exist s independent democracies if the wrong sort of economics rules the world.

?That our greatest risk as man designs systems with a global scale on a par with nature herself is that that these largest system will be among the most irresponsible instead of responsible. There is no evidence I can find as we start the 2010s that global markets are currently governed to transparently value sustainability, what Gandhi, Churchill and Gore called governing whole truth not just inconvenient truth.

?That the purpose and hippocratic oath of economists needs to be understood not just by economists but  cross-section of every age group and culture.

 

RECOMMENDATION ON THE PURPOSE OF ECONOMICS

 My recommendation that the hippocratic oath of economists is to empower the public to see the choice between 2 different ruling systems – those that exponentially compound sustainability, and those that exponentially destruct it.
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1 Value the source- My dad -Norman Macrae - who wrote about entrepreneurship throughout his career at The Economist seconds Dr Yunus' definition - Entrepreneur is one who makes more jobs than (s)he takes.

In fact dad says the French "between take" refers to the social maps of liberte egalite and fraternite that public servants started making after guillotining the heads of royalty for monopolising all the people's assets. The Americans being patient people drawn originally from such sources as Europe's poorest and most enrepreneurial; - in spite of It Takes a Pillage reckoning that the bailout has so far funded new york's top-down gamblers with another 20 trillion dollars
Bastille-type bloodbaths are not needed to deal with Wall Steet
IF yes we can celebrate 2010s as the Joy of Life decade with open systems mapping  with transparency, joy of purposeful win-win-win organisations and sustainability exponentials up. These can be speedily, wholly and truly interconnected worldwide instead of the decade of exponential crashes that false metrics and inconvenient truth media have made the hallmark of the 00s.
Now admitedly the editors of this web are impudent scots who know what hi-trust assumptions were made in the origin of Adam Smith's Free Market models , and have read James Wilson's social impact reasoning for starting up The Economist in 1843. Dear James died in calcutta before his time trying to reform the english's colonial macroeconomics, of diarrhea whose cure bangladesh invented for a cent a go in the 1960s and whose open source replication was one of the 1970's reasons for the world's greatest invention - what the microentrepreneurial world now celebrates as collaborative social business system modeling.
If you have questions on true sustainability investment models we would refer you to Dhaka -Grameen Webs 1 2 3 ; BRAC webs 1 as the epicentre of such nobel endeavours where development is defined as the instrments as process whereby people strive for peace and prospertity. Failing that I am at Washington DC tel 301 881 1655 chris.macrae @yahoo.co.uk ; friends of Yunus 69th birthday dialogue celebrations in Dhaka include in London: mostofa  YForums; Sofia Creative ; Paul BBC; in my view the greatest worlodwide Nobel champion of Dr Y is sam in Princeton; my professional side is extremely interesed in brand leader CEOs as you can see from stories below which is a club that volksvagen are launching in november from their stadium in wolfsburg thanks to german friends of dr yunus http://www.grameencl.com/if you believe you are one of the world's joyous supporters of Bangaldeshi sustainability lnvestment,
tell us info @worldcitizen.tv your story and the ones with demonstrable case bookmarks we will blog below   ..
 rsvp info@ worldcitizen.tv
Grameen 09

yes we can use technology for sustainability

no 2010s millennium goals can't be met - nor a sustainable global -with wall street's short-term rewards and diabolical macroeconomic monopoly that shreds the 3 core system qualities of value multiplication 1 goodwill's trust-flows, 2 transparency and 3 compound whole truths. Which university business schools will contribute to missing curriculum of compound sustainability

worldclassbrands.tv

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Grameen Archives

Nobel 2006 - yes sustainability investment maps in business do exist- Bangladesh has co-created these since our nation's birth; I invite every young person to try social business model so they know the leadership choice they mediate in 2010s

   

because of the social business model Grameen invests in more solar unit installation than all of usa banking- we have to value this ; bangladesh will be the first 100 million population to be washed away unless the world collaborates in ending climate crisis- thriving carbon negative economies are possible - come benchmark with dhaka a world epicentre of sustainability

 because we are a bank for the poorest dont under-estimate what we invest the poorest's monies in - bangladesh's partners aim to be as much a world leader of mobiles as bangalore was with the internet http://www.grameensolutions.com/ http://bankabillion.org/ - we invite all micro economists to join us in the net generation's race to end poverty and co-create 7 billion jobs worthy of lifetime amd community service  
 

Veolia & Volkswagen (Autostadt)

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xYz YunusCentre.org

Yunus-Nobel

Adidas & AIT YunusC & Grameen America & AshdenAwardsBangladesh & BASF &BerlinFreeUCISB (CSUCI) &CreditAgricole& Colombia SB ZonesDanone &
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Universities for Sustainability; Media, Global Brand Marketing Sustainability

E
TFoundation

Social Business – sustainability world’s greatest inventions

Health for Poor

GrameenHealth.org

Health Management Centres

 

Eye Hospitals

Nursing Colleges

Medical University

Nutrition

Water

Mosquito N et

GrameenKalyan.org

Tech for Humanity

Grameensolutions.com

Bankabillion.org

Wealth opportunities for Poor – banks, centre-markets, knitwear, employment agencies, vocational grants, schools

 

Bangla rural womens bank –grameen.com

Bangla village youth investments –grameen shikkha

GrameemTrust.org International replications

Grameen Global

 

Grameencl.com

& Glasgow CalU

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Energy for Humanity –Shakti – solar electricity, biogas utility, biogas ovens

HEC (paris) &
Queen Sofia (Spain)Intel & Islamic Dec Bank
Prince Albert –Monaco FundObama- NobelNobel & Nike Foundation (Grameen Nurse Institute)Microcredit & Microcreditsummit.org &Microenergycredits.com LKJamii Bora & Jameel
Ali Baba 09

I wish to compete and collaborate with Dr Yunus in job creation's human race - at alibaba and on behalf of chinese technologists for the peoples - we pledge creating 100 million microentrepreneurial jobs is possible through 2010s

if your leadesrhip systems serves customers and employees then you compound great returns for shareholders too - no company with a sustainable future needs speculator shareholders; wherever speculators rule, macroeconomics becomes (is sponsor of) the Big Brother theory of how to become ever less economic- isn't that the main action learning of the 2000s? 

More good news on 5 transparencies of sustainability - media, financial, ecological, business school and job creation

FIFA & Visa announce financial football- a web-based game to teach 20 million financial literacy

Grameen Bank's solar energy business which already installs more units than USA announces training partnership with government to take thriving catbon negative economy nationwide

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We are all sustainability investors in our futures which, wherever man designs systems, can only spin one of two opposite trajectories: exponential up (sustainability), exponential down (uncreative destruction). In the 1970s, Bangladesh planted seeds that have made this new nation the millennium benchmark of sustainability investors for all 203 nations on earth.

This extraordinary circumstance developed because almost the whole female population simultaneously voted for designing banks that invested in their family’s health and their childrens’ futures. It was everyone’s good fortune that two of the world’s greatest entrepreneurs chose to spend their lives as open source leaders and in the process co-created the world’s greatest system invention designed around the female vision and mission.

The triangle on which their sustainability business model –today called social business entrepreneurship - is anchored comprises:

1 before we can invest we must know why conflict is still compounding poverty and innovate a solution to end this. We got the shortest straw from independence from the colonial British being decimated in a war with West Pakistan but that’s history, we have the future opportunity to design our freedoms, joy and independence ; we live in a region where natural disasters happen frequently and on a bigger scale than almost anywhere else and we must communally invest ahead of this; almost half of our population are treated from birth as if they have no productive contribution to make to life – yes we can change the way women are credited as the most organized and truly productive empowerment force man has ever seen.

2 Our sustainability investment banking must be operated communally with the greatest tranapsarency as we strive to identify replicable franchises designed around positive cashflows

3 All of the surplus will be reinvested in the long-term purposes of our female sustainability investors matching the vision and mission above

Intriguingly, the two entrepreneurial leaders who have generated Bangladesh as the joyful sustainability epicentre of our times governed with the same wholly new system design of reinvesting entirely in life critical and developing purposes, but first applied it in differently segmented ways. Today, each can claim to represent over 8 million female investors in Bangladesh, all of whom have built their family’s lives by co-creating microentrepreneurial jobs as well as thriving and sustainable local rural markets. Worldwide diffusion of this system’s entrepreneurial revolution in sustainability banking worlds took less than a decade for the microcreditsummit born 1997 – as the most extraordinary networking paradigm of the millennium  – to reach 100 million poorest families.

Nobel Peace Laureate Dr Muhammad Yunus took an approach of let’s invest in 60 people communities at a time, Fazle Abed, probably the only world leader to have youthfully experiences as a Batchelor in shipbuilding and a Master in accounting and a corporate directorship in energy, redesigned whole industry sectors from the bottom up so that every worker in the sector gained a living wage if they entrepreneurially took out a loan to participate in the way the whole supply and demand chain mapped sustainability. These were naturally different starting points.  

Dr Yunus’ organisational teams had started up among the women of Jobra as nearest village to Chittagong University. Fazle Abed had begun with disaster relief webbed across whole regions and soon distribution across the whole of rural Bangladesh of the lowest cost medical cure ever- oral rehydration- whose solution revolves round local parental knowledge of how to mix sugars and salts and liquid in the right proportion so as to save up to 20% of all Bangladeshi infants from dying of diarrhea.

Over time the distinction between these approaches has blurred – especially since 1996 as both Grameen and BRAC invested their members money in mobile and internet infrastructure innovations for the poor. The good news for global villages and world citizens is that Bangladesh is now a living laboratory of where  the world’s greatest system invention has been invested in relentlessly –and with a joy of life - for over a third of a century.

India’s Gandhi Peace Prize 2000

Citation : Grameen Bank, Bangladesh

There are few institutions that inspire faith in humanity, live with a soul committed to fighting the inroads of global homogenization, seek to provide succor to the deprived yet diligent common people and prove that unity can work miracles even in an age of growing individualism. The Gandhi Peace prize 2000 is being awarded to one such institution which has been helping the marginalized masses to reject charity and to master their own destiny instead. It has been helping them tap their innate capabilities of entrepreneurship, thereby bringing them hope confidence and cheer. Here is a sorority of perseverance and service that promotes dignity and adherence to truth. Here is development which enabled millions of women from poor households to acquire a new meaning in life. Here is development with a human face which is not populist but people-centred and which promotes self-help and self-respect, values dear to Mahatma Gandhi

It’s not only developing countries that can action learn from the Gandhian whole truth grail of Satyagraha and micro up entrepreneurship but every community around the world whose sustainability is in crisis. Its not just elders that can seize the exponential tiger of opportunity and threat as we mediate local societies and global markets free to be sustainable, its up to how youth’s curiosity and love of exploring human good choose to socially business network.

MAPPPING HOW 10 TIMES MORE ECONOMIC IS ENTREPRENEURIALLY SYSTEMISED MICRO UP

The former first lady of South Africa called Dhaka the open university of microcredit – the banking model based on the sustainability’s truest system design. I slightly disagree because as I map it:  Dhaka is now en route to every sustainability city for every sector that contributes communally to human progress not just banking – vital though that sector is to Global Village and Main Street. Bangladesh is the open university of every life enhancing market sector that empowering micro up can develop 10 times more economically over time than controlling macro down. At inauguration’s prime time media opportunities, it is worth noting that Obama’s priority list of American sectors that need to innovatively transform to micro up empowerment include education, healthcare, energy and banking. The exponential costs of all four have been rising for decades to the state that they can neither be sustained communally nor sustain communities whatever party congresses over them.

It may be exciting for world citizens to see that in Dhaka’s leading universities, Bangladesh framework for development economics is defined as the study of the instruments and process through which people strive for peace and prosperity. This is a curriculum which grades of every age and culture need open access to if we are to make the defining achievement of our net generation the united race to end poverty.

Can we simply see the stakes of innovation have never been higher for planet, societies and business leaders including their economists? Can we agree that is why being alive today demands the optimism of celebrating the most exciting and the most responsible time to have lived on earth?

As was exponentially forecast by leading entrepreneurial revolutionaries and microeconomic networks connected to The Economists in the 1970s and 1980s, if we integrate globalization round the system innovation of end poverty we will integrate 10 times more economical approaches to sustaining health and wealth everywhere by 2025. Conversely globalisation can spin exponential destruction - the Orwellian Big Brother way ahead - ending the sustainability of more and more communities through macroeconomic frameworks, whose mass mediated political chicanery of ever less than whole truths, will measurably compound 10 times less economic futures.

The future option of accessing the world’s greatest invention thanks to Bangladesh’s due diligence is now everywhere that networked peoples exist, and I passionately ask you to consider why lurking for humanity in the 2010s would be the most dismal choice of all human history, and is mathematically likely to turn out to be an exit strategy for our species.

Sunday, October 25, 2009

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Rule 1 of 3 of Bangladeshi Social Business - the model that proven over 33 years to resolve sustainability crisises and end poverty is very simple. Namely: the ownership of the system should be by or in trust of those whom have the deepest need of the system's unique purpose.

This rule has been broken so often in the case of microfinance that Muhammad Yunus wrote his end of 2007 book on "creating a world without poverty - the social business model" explicitly to ensure no ambiguity among any who claim to be practitioners of Bangladeshi microcredit or micro anything. His chapter 1 explains very clearly that the West has not been making significant inroads into ending the most extreme poverty because there is literally no organisational system typology designed wholly to this purpose. Putting ownership communally into the poorest customers hands - as Grameen did at time of constitution by Bangladeshi law in 1983 - is in effect what makes social business models capable of generating sustainability world's greatest inventions,  -achieving the most heroic goals of any systems designed by humans.   
6:58 pm edt 

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This is Rule 2 of 3 of social business - the only proven system design to sustain communities and the world

before mapping segmentations transparency integrates as many as 10 sources of flow into a productive and demanding value exchange - some may be implicit - for example even if a country's government has no laws pricing unsustainable use of a local resource, that would impoverish the local society over time so social business models as defined since the 1970s in Bangladesh must not cut sustainability corners of an ecological kind;

I have never seen a transparent exchange where one or more parties are only there to take out money as fast as possible; in fact such speculators pose the most conflict to long-term investment ownership in ordinary busienss models- in the social business model where the owner and the customer/society in deepest need of the organisational purpose are coincident, it clearly would destroy communal transparency and purpose if any participant was only there for the money


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6:34 pm edt 

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Rule 3 of 3 of social business - the only proven system design to sustain communities and the world - is: design an organisational system to cycle positive cashflow in robustly mapped way -where the model has proven its sustainability in terms of mulltiplying the trust of every participant so that it makes more than it costs - then always reinvest all of the surplus in the system's purpose 

This rule enables social business to compound extraordinary goals over time ; as a family of journalists with over 60 years of cataloguing entrepreneur cases, we do not accept that the word entrepreneur was coined to apply to someone who doesn't have system design understanding of the cost model and/or hasn't had the creativity and determination to demonstrate where the model is going to gain more cash incoming each cycle than outgoing. Unlike charity models which often have to put their most experienced people on eternal fundraising, a well designed social business model frees up the most experienced people to improve its purpose or replicate is reach

By putting its profit back in its communal purpose a social business mdoel never runs the risk that it will be used to extract out of the community the productivity or othyer energies that were communaly input. Ruke 3 ensures empowerment not piwering over, it integrates localities sustainably int a global rather than some group playing at global colonialists 

6:12 pm edt 

Tuesday, September 29, 2009

Sep 27 2009

Bangladesh Bank Governor Dr Atiur Rahman has gone few steps forward on his endeavour to make banking sector more pro-poor as he highly criticised the country's banks and financial institutions for their lukewarm approach to the poorer section of the society.


The governor in his keynote speech at a seminar, held in the Kenya's capital Nairobi last week, shared his views on the 'banking for poor issue' with a distinguished global audience when he admitted that his own country was lagging behind in providing poorer people with basic banking and financial services.

Dr Atiur, chief of the country's banking and financial sector's watchdog, said the banks and other financial institutions in Bangladesh had been depriving poor people of basic financial services, keeping them trapped in a poverty cycle.

"Despite substantial bank branch expansion and emergence of micro-finance institutions, scant access to basic financial services still remains a deprivation suffered by large segments of the poorer rural and urban population in Bangladesh, more hurtful than other deprivations in restricting opportunities of freeing themselves from the poverty trap", he observed.

He found that the expansion of rural branches of banks and promotion of co-operative societies benefited only the better off rural elite, when the broad masses of illiterate, innumerate rural poor remained out of financial services.

"The co-operatives tended to fall prey to 'elite capture' by powerful local groups uninterested in diluting control by enrolling poorer masses in large numbers. Rural branches of banks focused mainly on crop loans to farmers, their lending models were not geared towards reaching out to the poorer landless illiterate unable to handle the paperwork involved in bank borrowing," said Dr Atiur.

The governor, however, cited the Grameen Bank's micro-finance as a tool in extending credit services to the rural poor, but he said the financial coverage was still incomplete, with gaps both at the lowest end and at some patches up the income ladder.

Dr Atiur, who has already initiated a vigorous approach to make banking services available to the deprived people, said financial inclusion of the important segment of the society would result in more equitable economic growth.

The central bank, under his leadership, has already allocated Taka 11,500 crore for farm sector and another Taka 500 crore for the sharecroppers, who had never been offered such financial facility from the traditional banking sector.

The disbursement of the huge soft loan to sharecroppers will begin next month, bringing in a large number of people under the necessary banking services for the first time in the country's history.

Thousands of farmers will also start getting easy loan in October from the country's highest ever allocation of Taka 11,500 crore to revamp agri- sector aimed at achieving food security.

But still, Dr Atiur feels the necessity for certain rules and regulations for ensuring banking services to the poor people, who in fact, represent the majority of the population.

Dr Atiur apparently advocated precise policy measures to ensure poor people's access to the basic financial services. He referred to the existing rules and regulations in the United States and the United Kingdom to strengthen his gesture.

"Basic financial services including deposit, payments and credit services are recognised as entitlements of all citizens; particularly in advanced economies [US has a federal law prohibiting discrimination by banks against lower income neighbourhoods, and some state laws requiring banks to offer basic accounts for low cost banking services, UK have government programmes promoting financial inclusion], the governor noted.

Article cited from: http://nation.ittefaq.com/issues/2009/09/20/news0805.htm

http://www.muhammadyunus.org/In-the-Media/poor-people-deprived-of-banking-servicesatiur/

Sep 27 2009

Bangladesh Bank Governor Dr Atiur Rahman has gone few steps forward on his endeavour to make banking sector more pro-poor as he highly criticised the country's banks and financial institutions for their lukewarm approach to the poorer section of the society.


The governor in his keynote speech at a seminar, held in the Kenya's capital Nairobi last week, shared his views on the 'banking for poor issue' with a distinguished global audience when he admitted that his own country was lagging behind in providing poorer people with basic banking and financial services.

Dr Atiur, chief of the country's banking and financial sector's watchdog, said the banks and other financial institutions in Bangladesh had been depriving poor people of basic financial services, keeping them trapped in a poverty cycle.

"Despite substantial bank branch expansion and emergence of micro-finance institutions, scant access to basic financial services still remains a deprivation suffered by large segments of the poorer rural and urban population in Bangladesh, more hurtful than other deprivations in restricting opportunities of freeing themselves from the poverty trap", he observed.

He found that the expansion of rural branches of banks and promotion of co-operative societies benefited only the better off rural elite, when the broad masses of illiterate, innumerate rural poor remained out of financial services.

"The co-operatives tended to fall prey to 'elite capture' by powerful local groups uninterested in diluting control by enrolling poorer masses in large numbers. Rural branches of banks focused mainly on crop loans to farmers, their lending models were not geared towards reaching out to the poorer landless illiterate unable to handle the paperwork involved in bank borrowing," said Dr Atiur.

The governor, however, cited the Grameen Bank's micro-finance as a tool in extending credit services to the rural poor, but he said the financial coverage was still incomplete, with gaps both at the lowest end and at some patches up the income ladder.

Dr Atiur, who has already initiated a vigorous approach to make banking services available to the deprived people, said financial inclusion of the important segment of the society would result in more equitable economic growth.

The central bank, under his leadership, has already allocated Taka 11,500 crore for farm sector and another Taka 500 crore for the sharecroppers, who had never been offered such financial facility from the traditional banking sector.

The disbursement of the huge soft loan to sharecroppers will begin next month, bringing in a large number of people under the necessary banking services for the first time in the country's history.

Thousands of farmers will also start getting easy loan in October from the country's highest ever allocation of Taka 11,500 crore to revamp agri- sector aimed at achieving food security.

But still, Dr Atiur feels the necessity for certain rules and regulations for ensuring banking services to the poor people, who in fact, represent the majority of the population.

Dr Atiur apparently advocated precise policy measures to ensure poor people's access to the basic financial services. He referred to the existing rules and regulations in the United States and the United Kingdom to strengthen his gesture.

"Basic financial services including deposit, payments and credit services are recognised as entitlements of all citizens; particularly in advanced economies [US has a federal law prohibiting discrimination by banks against lower income neighbourhoods, and some state laws requiring banks to offer basic accounts for low cost banking services, UK have government programmes promoting financial inclusion], the governor noted.

Article cited from: http://nation.ittefaq.com/issues/2009/09/20/news0805.htm

Sep 27 2009

Bangladesh Bank Governor Dr Atiur Rahman has gone few steps forward on his endeavour to make banking sector more pro-poor as he highly criticised the country's banks and financial institutions for their lukewarm approach to the poorer section of the society.


The governor in his keynote speech at a seminar, held in the Kenya's capital Nairobi last week, shared his views on the 'banking for poor issue' with a distinguished global audience when he admitted that his own country was lagging behind in providing poorer people with basic banking and financial services.

Dr Atiur, chief of the country's banking and financial sector's watchdog, said the banks and other financial institutions in Bangladesh had been depriving poor people of basic financial services, keeping them trapped in a poverty cycle.

"Despite substantial bank branch expansion and emergence of micro-finance institutions, scant access to basic financial services still remains a deprivation suffered by large segments of the poorer rural and urban population in Bangladesh, more hurtful than other deprivations in restricting opportunities of freeing themselves from the poverty trap", he observed.

He found that the expansion of rural branches of banks and promotion of co-operative societies benefited only the better off rural elite, when the broad masses of illiterate, innumerate rural poor remained out of financial services.

"The co-operatives tended to fall prey to 'elite capture' by powerful local groups uninterested in diluting control by enrolling poorer masses in large numbers. Rural branches of banks focused mainly on crop loans to farmers, their lending models were not geared towards reaching out to the poorer landless illiterate unable to handle the paperwork involved in bank borrowing," said Dr Atiur.

The governor, however, cited the Grameen Bank's micro-finance as a tool in extending credit services to the rural poor, but he said the financial coverage was still incomplete, with gaps both at the lowest end and at some patches up the income ladder.

Dr Atiur, who has already initiated a vigorous approach to make banking services available to the deprived people, said financial inclusion of the important segment of the society would result in more equitable economic growth.

The central bank, under his leadership, has already allocated Taka 11,500 crore for farm sector and another Taka 500 crore for the sharecroppers, who had never been offered such financial facility from the traditional banking sector.

The disbursement of the huge soft loan to sharecroppers will begin next month, bringing in a large number of people under the necessary banking services for the first time in the country's history.

Thousands of farmers will also start getting easy loan in October from the country's highest ever allocation of Taka 11,500 crore to revamp agri- sector aimed at achieving food security.

But still, Dr Atiur feels the necessity for certain rules and regulations for ensuring banking services to the poor people, who in fact, represent the majority of the population.

Dr Atiur apparently advocated precise policy measures to ensure poor people's access to the basic financial services. He referred to the existing rules and regulations in the United States and the United Kingdom to strengthen his gesture.

"Basic financial services including deposit, payments and credit services are recognised as entitlements of all citizens; particularly in advanced economies [US has a federal law prohibiting discrimination by banks against lower income neighbourhoods, and some state laws requiring banks to offer basic accounts for low cost banking services, UK have government programmes promoting financial inclusion], the governor noted.

Article cited from: http://nation.ittefaq.com/issues/2009/09/20/news0805.htm

Sep 27 2009

Bangladesh Bank Governor Dr Atiur Rahman has gone few steps forward on his endeavour to make banking sector more pro-poor as he highly criticised the country's banks and financial institutions for their lukewarm approach to the poorer section of the society.


The governor in his keynote speech at a seminar, held in the Kenya's capital Nairobi last week, shared his views on the 'banking for poor issue' with a distinguished global audience when he admitted that his own country was lagging behind in providing poorer people with basic banking and financial services.

Dr Atiur, chief of the country's banking and financial sector's watchdog, said the banks and other financial institutions in Bangladesh had been depriving poor people of basic financial services, keeping them trapped in a poverty cycle.

"Despite substantial bank branch expansion and emergence of micro-finance institutions, scant access to basic financial services still remains a deprivation suffered by large segments of the poorer rural and urban population in Bangladesh, more hurtful than other deprivations in restricting opportunities of freeing themselves from the poverty trap", he observed.

He found that the expansion of rural branches of banks and promotion of co-operative societies benefited only the better off rural elite, when the broad masses of illiterate, innumerate rural poor remained out of financial services.

"The co-operatives tended to fall prey to 'elite capture' by powerful local groups uninterested in diluting control by enrolling poorer masses in large numbers. Rural branches of banks focused mainly on crop loans to farmers, their lending models were not geared towards reaching out to the poorer landless illiterate unable to handle the paperwork involved in bank borrowing," said Dr Atiur.

The governor, however, cited the Grameen Bank's micro-finance as a tool in extending credit services to the rural poor, but he said the financial coverage was still incomplete, with gaps both at the lowest end and at some patches up the income ladder.

Dr Atiur, who has already initiated a vigorous approach to make banking services available to the deprived people, said financial inclusion of the important segment of the society would result in more equitable economic growth.

The central bank, under his leadership, has already allocated Taka 11,500 crore for farm sector and another Taka 500 crore for the sharecroppers, who had never been offered such financial facility from the traditional banking sector.

The disbursement of the huge soft loan to sharecroppers will begin next month, bringing in a large number of people under the necessary banking services for the first time in the country's history.

Thousands of farmers will also start getting easy loan in October from the country's highest ever allocation of Taka 11,500 crore to revamp agri- sector aimed at achieving food security.

But still, Dr Atiur feels the necessity for certain rules and regulations for ensuring banking services to the poor people, who in fact, represent the majority of the population.

Dr Atiur apparently advocated precise policy measures to ensure poor people's access to the basic financial services. He referred to the existing rules and regulations in the United States and the United Kingdom to strengthen his gesture.

"Basic financial services including deposit, payments and credit services are recognised as entitlements of all citizens; particularly in advanced economies [US has a federal law prohibiting discrimination by banks against lower income neighbourhoods, and some state laws requiring banks to offer basic accounts for low cost banking services, UK have government programmes promoting financial inclusion], the governor noted.

Article cited from: http://nation.ittefaq.com/issues/2009/09/20/news0805.htm

Bangladesh Bank Governor Dr Atiur Rahman has gone few steps forward on his endeavour to make banking sector more pro-poor as he highly criticised the country's banks and financial institutions for their lukewarm approach to the poorer section of the society.
The governor in his keynote speech at a seminar, held in the Kenya's capital Nairobi last week, shared his views on the 'banking for poor issue' with a distinguished global audience when he admitted that his own country was lagging behind in providing poorer people with basic banking and financial services.

Dr Atiur, chief of the country's banking and financial sector's watchdog, said the banks and other financial institutions in Bangladesh had been depriving poor people of basic financial services, keeping them trapped in a poverty cycle.

"Despite substantial bank branch expansion and emergence of micro-finance institutions, scant access to basic financial services still remains a deprivation suffered by large segments of the poorer rural and urban population in Bangladesh, more hurtful than other deprivations in restricting opportunities of freeing themselves from the poverty trap", he observed.

He found that the expansion of rural branches of banks and promotion of co-operative societies benefited only the better off rural elite, when the broad masses of illiterate, innumerate rural poor remained out of financial services.

"The co-operatives tended to fall prey to 'elite capture' by powerful local groups uninterested in diluting control by enrolling poorer masses in large numbers. Rural branches of banks focused mainly on crop loans to farmers, their lending models were not geared towards reaching out to the poorer landless illiterate unable to handle the paperwork involved in bank borrowing," said Dr Atiur.

The governor, however, cited the Grameen Bank's micro-finance as a tool in extending credit services to the rural poor, but he said the financial coverage was still incomplete, with gaps both at the lowest end and at some patches up the income ladder.

Dr Atiur, who has already initiated a vigorous approach to make banking services available to the deprived people, said financial inclusion of the important segment of the society would result in more equitable economic growth.

The central bank, under his leadership, has already allocated Taka 11,500 crore for farm sector and another Taka 500 crore for the sharecroppers, who had never been offered such financial facility from the traditional banking sector.

The disbursement of the huge soft loan to sharecroppers will begin next month, bringing in a large number of people under the necessary banking services for the first time in the country's history.

Thousands of farmers will also start getting easy loan in October from the country's highest ever allocation of Taka 11,500 crore to revamp agri- sector aimed at achieving food security.

But still, Dr Atiur feels the necessity for certain rules and regulations for ensuring banking services to the poor people, who in fact, represent the majority of the population.

Dr Atiur apparently advocated precise policy measures to ensure poor people's access to the basic financial services. He referred to the existing rules and regulations in the United States and the United Kingdom to strengthen his gesture.

"Basic financial services including deposit, payments and credit services are recognised as entitlements of all citizens; particularly in advanced economies [US has a federal law prohibiting discrimination by banks against lower income neighbourhoods, and some state laws requiring banks to offer basic accounts for low cost banking services, UK have government programmes promoting financial inclusion], the governor noted.
Article cited from: http://nation.ittefaq.com/issues/2009/09/20/news0805.htm
8:57 am edt 

Sunday, September 27, 2009

Dear Zasheem (Grameen Glasgow)


I know that on Yunus British Council day in London in July you introduced Dr Yunus to part of the homeless world cup team


Here are various snippets of news about fifa etc I have heard; dont know if they connect but thought it was worth logging them in one place


1 FIFA commitments announced last week

Football for Hope - 20 Centres for 2010 in Africa (note in margin-can kenya opening be celebrated at microcreditsummit 2010)  
Commitment by: Fédération Internationale de Football Association
Focus Area: Education

Introduction: Over the next five years, and as part of the Official Campaign and social legacy of the 2010 FIFA World Cup, FIFA is committing $9 million to create 20 community centers throughout Africa (the Football for Hope Centres). These centres will address social challenges the communities face, including providing public health and education facilities and football-based development programmes.

streetfootballworld
Architecture for Humanity
Greenfields
Grassroot Soccer South Africa
Mathare Youth Sports Association Kenya
Special Olymipics Namibia
Association Malienne pour la Jeune Femme et la Femme
Esperance Rwanda
Play Soccer Ghana
Football for Hope
Adidas AG
Emirates
Hyundai Motor Company
Sony Corporation
Visa Inc.
Comic Relief
Jacob's Foundation
SolarWorld
Swiss Academy for Development
Architecture for Humanity

Read More

2 FIFA with visa commit to teach 20 million financial literacy with new web based game financial football http://www.financialfootball.com/


=====

Saskia and Hans of grameen creative lab http://www.grameencl.com  told sofia http://londoncreativelabs.com  and me when we visited them in wiesbaden that dr yunus made a video to fifa in july while giving the mandela birthday lecture asking that s.africa world cup 2010 co-celebrated african's race to end poverty. Moreover Adidas is one of the GlobalGrameen celebration partners in berlin in November and are


It is my understanding that asking global brand ceos to get sports organisers like fifa and olympics to celebrate 2010s joy of life & millennium goals decade will be part of dr yunus continuous summits with global brand ceos starting in berlin in november. The London Olympics having already promised to be the sustainability olympics is something that I expect UK sustainability and yunus fans eg sofia and paul rose www.paulrose.org  http://news.bbc.co.uk/2/hi/science/nature/8130130.stm to be connecting ideas round. In fact since 2004 some of my friends have been building momentim towards demanding the bbc give equal share of voice to sustainability issues as it does to sports or expect a licence fee revolt. Of course there are many ways to try and econourage the positive side by 2012, but the BBC has been appalingly late to question system collapsing issues from the people's side in the way that the world's largest social business broadcaster ought to do. 


It is also notable that Grameen Danone's superstar ambassador is french footballer Zidane -if my french is correct zidane is also convening an under 12 year olds world cup in s.africa next year http://www.lhebdojournal.com/article-377911-Un-6e-camp-Danone-au-Stade-de-lUQTR.html

5:49 pm edt 

2009.10.01 | 2009.09.01

Link to web log's RSS file

COMMUNICATIONS:  THE SYSTEM CHALLENGE OF INTEGRATING GLOBAL LOCALLY

 

As globalisation spun out of the last quarter of the 20th century, the global brand became the most powerful mediator of our lives and times. Like any power, this can be governed to good or bad ends. In terms of integrating quality of productivities and demanding relationships, these system qualities - and compound consequences - involve how we humanly invest in valuing transparency, sustainability exponentials and joy of serving hi-trust purpose.

 

Research on risk has consistently proven that the natural state of the world’s largest human  relationship systems is to degrade unless proactive leadership focuses on detecting any human conflicts that enter into such systems and seeing innovation as an instrument that relentlessly resolves such conflicts before they spread. 

 

Those global brand ceos who join in benchmarking global social business system opportunities will be involved in celebrating such dynamics as

1)      extreme innovation partnerships,

2)      co-branding celebrations of  the most meaningful world stages ever promoted,

3)      ecological sustainability and

4)      workforce sustainability.

 

Trust in World Class Brands (published consensus of marketing leadership in 1988)

 

The World Class Brand is a natural resource for corporations faced with trends towards unification in the business world. For better of for worse, and both kinds of social impact are likely, the world class brand is a logical reflection of the fact that the companies which win at marketing are those which see ahead of the competition. Today as the world’s most costly communications strategies are being planned, many of the conventional rules of branding need reappraisal.

 

The Mediator of Out Times

A World Class Brand has mutual responsibilities as a corporate ambassador and a consumable possession. As a communication vehicle of a company , a brand aims to establish a balance between two kinds of impression: the value of its offer (that is, making that next sale) and the quality of its credentials (that is advancing the reputation  for the company among such varied audiences as shareholders, employees , customers, suppliers, government and society)

 

2010s NOBEL SEARCH FOR SOCIAL BUSINESS BRAND LEADERSHIP- Millennium Goal Do Nows

 

The mathematical reason and confidences that brand CEO leaders can look forward to enjoying by sharing benchmarking pursuits of hi-trust media in 2010s may sound paradoxical at first blush. 

 

Just as globalisation out of developed nations was starting to compound fallible macro designs which need urgent reappraisal wherever they have included some dismally uneconomic practices such as junk bonds, CDOs and toxically packaged sub-prime assets, what was the world’s poorest of 203 nations, Bangladesh, started to entrepreneurially invest more and more in micro up system testing of the unique system design qualities now known as social business.  

 

In other words, Big Bang and Micro Bangla map opposite leadership journeys for the futures of our human race which The Economist’s Entrepreneurial Revolution survey of the 1976 had mapped as the human choice between the compound threats of macroeconomics and the compound opportunities of microeconomics. Dr Yunus has crystallized the valuation choice involved in the simplest of branding terms. Does our networking generation, the peoples whose working lifetimes are spent on our planet between 1976 and 2025, wish to make its unique contribution that of uniting the human race to end poverty?

 

Let us look at the first 4 global social business brand benchmarking opportunities in a bit more detail.

 

Extreme Innovation Partnerships

 

Dr Yunus’ model of extreme innovation partnerships explores what “Yes We Can” connect when you marry one of the world’s most resourced organization in partnership with one of the grassroots networks serving and sustaining most life critical needs. So far the impacts of his global social business innovations have been as remarkable for human progress as anything brand reporters may encounter.

 

I doubt if any banker has been asked as often as Dr Yunus why did you get into banking. Being a mathematician, I believe this is one of the most interesting questions economists or journalists may ever get the chance to ask let alone invite continuous debates on. His answer is consistent: to help end poverty - which in the case of the 4 people who founded Grameen from 1976 soon became empowering the world’s poorest (and culturally abused)  women to gain the respect of being income generating and to invest their savings in entrepreneurial solutions geared to their lifelong communal wish: to see a better life for their children.

 

Knowing this about Dr Yunus turns out to be critical to world class branding with him, as does knowing how almost the second thing Grameen microcredit got involved with as a sustainability investment bank was to become Bangladesh’s largest retailer of vegetable seeds!

 

How?-Why!-What? ... because in the early days of Grameen Bank, Dr Yunus wasn’t permitted by local cultures to talk to prospective female customers at their doorsteps and had to wait out in the centre of the village while his female bank staff went door to door. In Bangladeshi villages, hoards of children, with the biggest smiles I have ever seen, mob visitors. Soon Dr Yunus noticed a sad reality. Most of these children were night blind. Asking his medical fiends at Chittagong university why this was, he was told that this was the consequence of nutritional deficiencies in village children’s diets. Deficiencies of diet and eye sight could largely be alleviated if Grameen’s members started cultivating carrots.

 

Knowing this, it cannot surprise anyone interested in branding or in human nature – be they of social or economic expertise – what happened quickly once the first extreme partnership of global brands Grameen Danone was launched.  Systemised around social business’ microeconomics the new product – innovation of the lowest cost fortified yogurts to improve Bangladeshi childrens diets- became dr yunus’ favourite story to tell as he traveled round the world speaking at leadership conferences. These celebrations on the world stage include kings and queens and presidents, Nobel laureates of economical and peaceful kinds, as well as social and business networks of young entrepreneurial people everywhere who vote Dr Yunus one of the most trusted –and cheerfully good fun - leaders of our age. And in economic terms of free markets,  this means that Danone achieves at least 10 times more for its marketing buck than any other global media player has previously imagined possible. 

 

Partnering in Globally Sustainable Free Markets Opening Beyond categories

In March of 2009 Microcapital reported on a project, called the Grameen-CPAD-Danone Micro-Credit Initiative, to bring micro credit to the victims of the Sichuan earthquake that devastated the province in southwest China as well as to impoverished people of the Inner Mongolia Autonomous Region and the Hebbei Province [1]. The project is a joint operation between Grameen Trust [2], which aims to support microfinance activities around the world, Danone [3], the world’s biggest producer of fresh dairy products, and The Group Office of Poverty Alleviation and Development (CPAD) [4], which implements policies and projects for economic development in poor areas of China. Danone funded the initiative by providing a donation of USD 2.9 million, according to an article in China Daily, while Grameen Trust has provide technical assistance and CPAD has provided policy guidance [4,5]. In addition to these groups, the China Foundation for Poverty Alleviation (CFPA), whose goals is poverty reduction through various means, has been implementing the project on the ground [5,6].

  

But world class brands (as coined in 1988) insist on being judged by the system reality of economics of communal relationships, not perceptions alone. So it is in some ways an even greater celebration that the second world class social business branding partnership Grameen Veolia is now offering safe drinking water at an estimated 80 times lower price than has ever been commercially sustained before. Now when the 2010s publishes (I hope) the Bermuda & Bacardi’s book of world records, it may be that the official judges record 80 as 70.1 or 89.9 but what nobody need question ever again is that social business partnerships can innovate order of magnitude more economical systems. As we will see in a later chapter, this is also what the core controversy of microcredit is about – design a bank conscientiously to invest in income generation of and by the poorest – and so that the poorest get all the compound gains of their work over generations – and in our mobile age, ten to 100 times more economical banking for main street or local village people is possible. (And that quantification of social impact doesn’t include temporarily turn of the decade blips like microcredit being million times more economical than the Americans one where 20 trillion dollars has so far been wasted on those who would turn the biggest banks into places that make Donald Trumps’ casinos look like sideshows.)

  

Co-Branding the greatest stages of Joy of Life Decade 2010s

 

Dr Yunus proposes – as far as I know all who support millennium goals second – that the 2010s be the Joy of Life Decade. How is that?

 

Well, accidentally, a few years ago London jumped the gun when some politician declared that 2012 would be the sustainability Olympics. Since that time the great and the good have started to wake up –and bring out 2.1 action plans of their african commissions and climate crisis reports. Lord Sainsbury’s elder daughter, with a bit of royal support from Prince Charles has developed the worldwide prize network http://ashdenawards.org  for micro energy. This is also a medium through which young people can enjoy sharing the good news that the bank for the poor already installs more solar units than the whole of the USA. Imagine what sustainability investment can do when its interests represent the silent majorities of people. The British council has started a youth climate champion network and ministers Miliband and Alexander have made personal trips to Dhaka celebrating its share of voice in climate crisis solutions and right to me mapped as world epicenter of sustainability. BBC’s ocean and nature broadcasters have started blogging on Bangladesh’s unique innovative sustainability solutions http://news.bbc.co.uk/2/hi/science/nature/8130130.stm. Citizens forums www.yunusforum.net www.londoncreativelabs.com  spun off from 69th birthday dialogue with Dr Yunus in Dhaka and the opening of www.yunuscenre.org are planting the seeds to make it impossible to come to london for sporting reasons in 2012 and not to return with the bonus gift of sustainability joy.

 

Of course, the last thing Londoners want is exclusivity in Europe on sustainability joy. We welcome the royal hunt of the son proposed by Prince Albert’s sustainability and social business foundation in Monaco, and expect that Queen Sofia’s lifelong commitment to microcredit will connect up with microenergy both as she officially celebrates Spain as the world microcreditsummit hosts in 2011 and by already signing a knowledge exchange agreement between Spanish speaking southern hemispheres and African ones - due to celebrate the 2010 microcreditsummit in Kenya at the time of the first 2000-family ecovillage in Africa to have been built by social business partners.  Kenya thanks to http://jamiibora.org  is also the epicentre of the world’s first mobile slum-youth microcredit – an African invention which may one day be as joyous to celebrate as Bangladesh’s women’s sustainability investment banking.

 

Connect these sorts of dots together and good news networkers can map how Dhaka as centre of  gravity for a sustainable world has already lit an Olympics torch relay to London 2012 through Europe and via both of the most populous southern hemisphere continents. To give the Joy of Life decade another kick start, in the summer of 2009 Dr Yunus made a video asking FIFA if it would be possible for South Africa’s soccer World Cup in 2010 to celebrate millennium goals as well as football. Mandela, whose birthday lecture Dr Yunus was giving, beamed magnanimously. Would it be over-optimism to expect FIFA to play ball? Well, please note two months after the Mandela talk at New York’s Clinton Global Initiative, FIFA and VISA were seen to announce the commitment to educate 20m million in financial literacy through an online video game called financial football.

 All this goes to show that global media co-branded events can realise human truths (or at least empower inter-cultural inspirations for the greater good) and not deal in nagging messages and self-gratification’s images. Media is the defining change of globalisation – both in its 20th century mass forms and its new interactive forms. If sustainability is to be our human race’s purpose, then we urgently need to blend the best of both of these powerful system determinants, not the worst of each.  There is a lot of innovation for global grameen brand CEO club to benchmark in changing media and to celebrate that day of  great joy when every child is born free to make the most of a productive life. Please be clear, this is a human collaboration crisis not one caused by nature. Our planet has more than enough abundance of resources for 7 billion people to compound 10 times more health and wealth. Back in 1984 my father and I estimated that the scale of the  globalisation of media crisis involved the threat and the opportunity of compounding 10 times less or more  health and wealth between 1984-2024.  Nothing I can see today changes this estimate of the scale of what’s’ exponentially at play, but compared with our scenarios and timelines we are leaving it terrifyingly late to get back on track. Unless worldwide peoples make 2010s the joy of life decade, we will have crashed into George Orwell’s Big Brother world whose end game is perhaps one billion free people or perhaps extinction of our species by century 22.

..

Please tell me if you want to be one of my collaboration associates in championing dhaka as sustainability investment epicentre of microeconomics world
  • Where do transparent system maps of social impacts of [Entrepreneuri] begin?

My clan's [story]-space & [social-nets]:

Living Experiment 1: Open source co-publisher World Citizen Travel Guide to Learning

  • Accessdownload points include:

http://groups.google.com/group/guidelearning

The whole guide is open source - tell us if you co-create a download
         point 

-76 is both when [grameen] started to change humanity out of in bangladesh, and locally when I started what led me to be one of the world's [deepest] mapmaker of media models and when dad started open spacing his entrepreneneurial revolution trilogy at The Economist whose hi-trust maps revealed how sustainability of globalisation would depend on economics being transformed above zero-sum

Email: chris.macrae @yahoo.co.uk

Phone: (usa +1)               301 881 1655         301 881 1655 (USA) ; locations Bethesda near washington dc when I'm not hubbing in London, Delhi, Glasgow, Paris, Wiesbaden, New York, Tokyo and Dhaka 1 2

 About Norman Macrae

Main editorial writer of The Economist's system change world stories 1950-1989 : Chris' dad & his 85th birthday celebration of peer to peer networks in 2008 inmcluded Muhammad Yunus and 30 supporters of entrepreneurial revolution

Our main transparency co-workers 

  • [mostofa zaman] authorised citizen and youth forum host of dr muhammad yunus
  • [Sofia Bustamante    ] (worldwide conflict resolution facilitator and supporter of dr yunus social business models- facilitator dr yunus 69th birthday dialogues in dhaka
  • [paul rose] bbc nature broadcaster ; leadership panel of [ashden awards for microeconomic world's best sustainability projects]- bbc blog of [yunus 69th birthday celebrations]
  • Business journalist: Alan Mitchell co-authoring - the missing hi-trust audit map without which the world's 1000 largest organsaitional systems will always compound the world's least sustainable investments
  • Wiesbaden [saskia bruysten] one of dr yunus' global brand partnership project leaders
  • Paris vivian norris de montaigue - film producer ofthe billion person blockbsuter to be: YunusMovie
  • Glasgow Zasheem - opinion connector of 3 Glasgow universities supporting Dr Yunus projects from nursing education to Grameen bank in Glasgow
  • Princeton [sam daley-harris] help sam make kenmya's microcredit summit april 2010 best ever; and get congress to elect yunus for congressional medal of honor; and to get nobel to nominate Ingrid Munro] for Nobel Prize
  • East-West peace : M Sadria, and M.Benomran Omagine
  • New York - Youth Ambassador - Alexis Sumsion
  • New York Peter Burgess- you can help fund (or add nominated local communities to) the grassroots teams that integrate them for ..[malaria]..[children]...

Person I would most like to know a bit more - [fazle Abed]

The folowing is an incomplete comtacts lists -please help us improve it. Linked means appears to have an ongoing association or more; known means has personally met Dr Yunus and exchanged important perspectives. Valuetrue nominations include people that valuetrue editors have personally visited and who we believe unerstand 2010s to be a critical decade in transforming globalsiation system crises. We are less uptodate with these peopel's progress than those above stated as transprarency co-workers. If you want to be intoroduced t poarticular people please send me an email to chris.macrae@ yahoo.co.uk in a form that I can relay so they can choose response.

West USA

Yunus Linked

 Yunus Known

April Alderdice, seattle Microenergycredits.com

Michael Milken - co-interviewees on charlie rose; panel discussant at Milken annual conference; both deeply concerned about heathcare economics

Rick Wartzman, Drucker Institute, Claremont Uni- LA interviewer of Dr Yunus on nationwide booktalk tour jan 2008

Jeff Skoll and Larry Brilliant - Crisis films- Dr Yunus keynoted at first 3 social entrepreneur world championships in oxford but has subsequently wanted to different social business model

Journalist - Alan Webber, SF

ValueTrue Nominations

Melanie St James LA www.empowermentworks.org  -convenor of world summit in san francisco but LA based; also Kenya world social forum connector, distributor of 150 of 10000 dvds of www.yunus10000.com

Nomi Prins www.nomiprins.com LA whistelblower (ex Goldman Sachs) 20 Trillion Dollar bailouts, Demos (NY) fellow

Philippa Burgess, talent spotter emerging scriptwriters; Yes We Can facilitator

East USA

Yunus Linked

Grameen America.com (health boston, bank new york) leader Vidar Jorgensen

GrameenFoundation DC leader Alex Counts

Special mention - sam daley-harris microcreditsummit: Princeton & DC

Yunus Known

John Mackey WholeFooods & WholePlanetFoundation, Austin

Valuetrue nominations

Microloanfoundation - Peter Ryan and david Rice uses development of malawi's biggest microcredit as lab for boston social business students- close links with MIT enetrpreneur school

BRACUSA fundraises for BRAC's extensions outside of Bangladesh -led by susan davis, new jersey

Youth ambassadors : Alexis NY, Caitlin Swarthmore, Zara and Alex DC

In trying to make human communal sense out of the baliout we like epi (DC), demos (NY & DC) and AFR Heather Booth DC

Among practitioners trying to help global brand leaders transform back to sustainability: vivaldipartners, Erich J NY

Greatest CEO effort for sustainability - Ray Anderson Interface, Atlanta

South America

Yunus Linked

Mexico - carlos slim foundation microcredit

Colombia -social business free zones

Special mention - Queen Sofia in Spain is actively involved in championing exchnage of microcredit knowledge between Spanish speaking southern hemispher countries and Africa. The next 2 microcreditsummits aim to be the best for community up sustainability ever - kenya april 2010 and madrid 2011 with support of Queen Sofia

Yunus Known Pro Mujer Bolivia

West EuropeAfricaMiddle East including Pakitan and AfghanistanIndiaBangladeshChinaother asiaJapanrest of world

I am trying to put the most important info on yunus linked universities http://www.muhammadyunus.org/About/yunus-centre-partners/in one mail (please edit fo you see other details)

according to the invitation, these universities will be at german meeting Nov 09

Glasgow ie zasheem who both mostofa and I know quite well; Glasgow interests including sharing their nursing teachers with bangladesh something zasheem has organised and which yunus made big news of at clinton global; the vice chancellor has put her name to a glasgow grameen bank for 3 generations of unemployed- this has hot national headlines as currently the main thing blocking it is the law- do people as soon as they take microcredit stop being eligible for welfare?; zasheem also wants to catalogue social businesses as a yunus centre but yunus seems to be saying he can do that unoficially unless he can get someone to sponsor a chair on that; zasheem also has all my father's books on how economists elder generation serially destroy question next generation of economists need to ask;  zasheem is also a connector of homeless world cup (football being one of the world stages yunus is asking all brand ceos to connect rounmd ending poverty); and there are links with sir tom hunter - before the recent finacial troubles the UK's richest philantropist ; I understand that 3 of glasgow's 4 universities are now loosely collaborating around all or parts of above

 California State Channel Islands Uni which is opening California Institute of Social Business in February 2010 - Julia who leads this is ex Grameen Foundation, and says she will happily debrief us on where she is at Berlin

Berlin Free University - which as far as I understand has the same personality Hans leading it as hosting the overalll berlin brand ceo conference- I will see if I can google any more on this but it will be most helpful if sofia can use her german lingusitic talents to go far deeper than I can get in understanding this group

HEC paris which was the first SMBA- they have published something that doesnt inspire me (say if you want me to send copy) of their first year's produce a lot - however paris remains the leading epicentre of global brand partnerships with yunus so one assumes they will eventually get thise business cases fully written up

Below Mostofa suggests there is news emerging of Kyushu in japan; the 6th university known to be attending is rikkyo japan; http://english.rikkyo.ac.jp/news/2009/03/4691/  (japan interests me both because I worked there for 2 years in 80s and my father was awarded emperor's medal because japan liked my father's view of microeconomics more than any other country)

this leaves the other announced yunus partners that havent signalled they are coming to berlin

  • Kobe University
  • Yunus Centre, AIT, Thailand -when this opened about 2 months ago it hit national headlines and of all the partners may be the one that does deepest end poverty resarch from developing country perspective; its remit is formally described here http://www.muhammadyunus.org/Events/yunus-centre-ait-launched/
  • fans of bangladesh social business model -which I call sustainability world's greatest invention www.worldclassbrands.tv and seems to be a bangladeshi national property right almost since birth of this new nation in the 1970s - though most brilliantly invested in on behalf of the poorest for a third of a century and marketed by Dr Yunus and Fazle Abed under slightly different brand names also have the paradox/conflict to navigate that while dr yunus is the globally known pesron most able to invite partnerships, brac has a 7 year old full functiong university with full curriculum on it development and allied approaches- mostofa and I each have copies of the 300 page overview of curiculum book which also includes its partner unis

    chris macrae www.valuetrue.com
    --- On Tue, 29/9/09, Mostofa




    Yunus has signed a MoU's betweeen the Yunus Centre and Kyushu University for a Grameen Creative Lab and the very first Grameen Technology Lab.
    Also he is receiving honorary degree from KU.