Help us post optimal Q&A at https://share.coursera.org/wiki/index.php/Brand
Who's most openly surveying millennials goals? And how great for a humanity could a borderless world of productive freedom and sustainability be?
After 40 years of searching, Friends of entrepeneurial revolution (womens empowerment, pro-youth economists and mediators of poverty museum race) 0/3 in spotting brands youth can most trust so far ?
-which market sectors is society biggest investor in? and what's difference
between society's intergenerational purpose for the market and the most speculative one financiers might spin?
-why will youth's livelihoods be spoilt wherever wrong brand leadership valuation models are
used of a) goodwill, b transparency mapping, c) sustainability exponentials
could be the brands youth most trust 2015-2018?
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to these nominations of top 10 world record job creators - open learning campus consortium; central european university partners, first ladies bank ofF4D and W4E and womenuni.com
And if they fail will big brotherdom's endgame be irreversible?
The simplest way to picture a brand - so that the whole organisation (or network of partners)
can build its goodwill is as a value exchange of 1 demands such as those of (segments) of owners, employees, customers, society,
and business partners 2 productivity (or knowledge flows)
problem of this type of map is that it necessitates different audits of transparency, goodwill/intangibles, and exponential
sustainability than measurement professions such as accountants developed during the industrial age when value was produced
through things not services and not knowledge networking multipliers.
1980 brand had a very different system impact and was often left to advertising agencies to direct. That's not what brand
leaders with a future can afford to do in 21st century when the goodwill of branding is often the largest asset of all
references Brand Chartering Handbook The Economist Intelligence Unit and [valuetrue.com http://valuetrue.com] -also in The Economist The Year of the Brand 1988 and Death of Brand Manager 1994
3 that didnt quite become millennials most trusted brand
Main reason why Grameen failed
- more reasons soon
Dr Yunus didnt know how to value brand ladership partnering in extremely competitive and digitally
fast marjets; he was too expert at pre-digotal and deeply local markets where he could afford lots of time to experiment
Main reason why the BBC failed
Due to lack of empowerment of pro-youth and womens economists , didnt
have the self confidence to oppose politicians and murdoch in questioning what the union of most socila boradcasters and smart
new mediua brand would need to map ahead of time
Main reason why The Economist failoed
touch with its founder 2 entrepeneurial revoution goals of mediating ecinomics for 99/(5 of te peoples