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The Future History of Social Business Since 1976
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The Future History of Social Business Since 1976
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ENTREPRENEURIAL REVOLUTION 1976 - The Economist proposes the 3rd and greatest economy of modern times following on
  • Industrial Product consuming up economies with their scarcity modeling
  • Service economies, which annoyingly for tangilble accountants who require ownership by one organsaition, need to openly value how people's lifetimes develop
 
the third and greatest economy would eed to value how we integrated productivities and demands of societies if we were to desigs a sustainable globalsiation around the coming net generation 1976-2025. Opportunities would include death of distance- anything digitally coded could be openly replicated anywhere;virtual productive of every being's lufetimes not just what you can do with people living in physical proximity to you; celebrating how knowledge multiplies value in use unlike thinsg getting consumed up. This 3rd economy depended on whether human race could design the smarters collaboration and education medi to multiply value that tv adverising's command and control dynamics could never reach
 
Almost all adjectical entrepreneurs have consciously or unconsciously been inspired by The Economist 1976 survey. Concious examples include
 
  • From 1978 Drayton's branding of social entrepreneurs out of ashoka Washington dc
  • from circa 1980 Gifford Onchoit's branding if intrapreneurs

This thread focuses on social business entrepreneur - we recognize 2 main segments of this species. If you have detailed information suggesting other origins we welcome the bookmars - chris.macrae@yahoo.co.uk

 

....

Below 3 slides condense 12 years of work by The Economist's pro-youth economist  (aka dad of chris.macrae@yahoo.co.uk and grandad of iwm) between

  • 1972 (first sight of youth experiments with digital learning networks at UK National Dev Project) and
  • 1984 publishing first book on would economists design or destroy the futures the first worldwide youth generation 1984-2024 needed most. This book with updates to 1991 helped the Nordica Region become a world favorite of the net generation in blending business and social system designs.

Can you help us turn them into an introductory 12 minute training modules enabling millions of youth to explore:

how it is -as Keynes said "only"-  economists design futures?

how do you know which economists are hired to be pro-youth and anti-youth? Given that politicians don't get votes from the next generation,- do you know any politician that hires a pro-youth economist? How do you explain political behaviors in nations putting the largest percentages of youth out of work at a time when we have access to once-in-a-millennium technology?

Why wouldnt million times more collaboration technology be simple to end poverty with if only investment in freeing youth to co-produce their generation's most exciting goals was the purpose of all the biggest national decision-makers instead of quarrelling over debts old people got into when muddling up the scarcity economy of consuming up things with valuing the new freedom of abundancy that comes from multiplying goal-oreineted knowhow into use?

x

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...

x

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 Bangladesh had used a model since circa 1976 (both Grameen and BRAC) but this didn't appear to gain a name until 2003. This was when skol asked drayton to network 16 hours of dvd interviews around 6 most scalable society valuing entrepreneurs including 4 of drayton's choice and the 2 bangalkdeshi greats yunus and abed. When Yunus started dialogues with Ashoka entrepreneurs, he found only a minority were interested in sustainable business models. He therefore sought to brand those who truly wished to collaborate around the Bangladeshi model as social business entrepreneurs

worldwidesgreatestinvention.jpg

IS MOST MEDIA ANTI-SOCIAL? This seems to us to be the wider conversation being opened up - often by those who most noisily claim to be propagating social media. A wide definition of social business appears to be the topic of conference (see below) in Malaysia -oddly it preceded the end of year global social business summit of Yunus which Malaysia is hosting for next 2 years

http://www.socialbizsummit.com/what-is-social-business/

Defining Social Business

Social Business, applies to any company in any industry, is the key to success in the Social Economy. A Social Business works to creates mutual value among customers, employees, management, suppliers and partners by leveraging culture and social tools that enable collaboration, information-sharing and engagement. A key perspective is looking at the enterprise not as an independent, self-contained organization but rather as an agile element in an intelligent ecosystem characterized by connectivity and openness.

Why are companies turning to Social Business? The reasons involve economic, social and technological changes. First, the world’s consumers and businesses are growing more interconnected, best symbolized by Facebook’s one-billion+ users. Next, the incoming workforce is looking for open communication and empowerment at work. Customers are also demanding greater say in the economic, experiential and emotional value they expect from brands. Finally, numerous technologies and platforms have emerged to enable more intensive and extensive collaboration.

Steps to build a Social Business include:

  •  Vision & goals: What do companies want to achieve in the Social Economy? What types of relationships do they want with customers, employees, stakeholders and even society at large?
  • Culture & change management: Is the organization ready for openness, collaboration and especially customer input? Is the comfort zone of employees set in the past or are they ready to embrace change? Is management willing to provide incentives for Social Business adoption and use?
  • Customer involvement: Is the organization ready to share information and collaborate with customers to create greater mutual value? Are there processes to seek, share and incorporate customer feedback and involvement in product development, service and other areas?
  • Social platforms: Can technologies involving social sharing and other social activities be integrated into existing processes? Are the necessary policies involving information access, security and data management in place?
  • Training & education: Is the organization willing to invest in ongoing training and education to enable the organization to understand and adopt Social Business?

Benefits of Social Business include:

---- there are also 2 journals of social business - norman macrae foundation is associated with the one inspired by dr yunus friends and adma smith scholars,while starting this up another Glaswegian-hubbed team started a wider journal on social business around publisher Micheal Baker -rsvp chris.macrae@yahoo.co.uk if you want full details of how to contact either journal 

 

 
 

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