Bangladesh had used a model since circa 1976 (both
Grameen and BRAC) but this didn't appear to gain a name until 2003. This was when skol asked drayton to network 16 hours of
dvd interviews around 6 most scalable society valuing entrepreneurs including 4 of drayton's choice and the 2 bangalkdeshi
greats yunus and abed. When Yunus started dialogues with Ashoka entrepreneurs, he found only a minority were interested in
sustainable business models. He therefore sought to brand those who truly wished to collaborate around the Bangladeshi model
as social business entrepreneurs
IS MOST MEDIA ANTI-SOCIAL? This seems to us to be the wider conversation being opened up - often by those
who most noisily claim to be propagating social media. A wide definition of social business appears to be the topic of conference
(see below) in Malaysia -oddly it preceded the end of year global social business summit of Yunus which Malaysia is hosting
for next 2 years
Defining Social Business
Social Business, applies to any company in any industry, is the key to success in
the Social Economy. A Social Business works to creates mutual value among customers, employees, management, suppliers and
partners by leveraging culture and social tools that enable collaboration, information-sharing and engagement. A key perspective
is looking at the enterprise not as an independent, self-contained organization but rather as an agile element in an intelligent
ecosystem characterized by connectivity and openness.
Why are companies turning to Social Business? The reasons involve
economic, social and technological changes. First, the world’s consumers and businesses are growing more interconnected,
best symbolized by Facebook’s one-billion+ users. Next, the incoming workforce is looking for open communication and
empowerment at work. Customers are also demanding greater say in the economic, experiential and emotional value they expect
from brands. Finally, numerous technologies and platforms have emerged to enable more intensive and extensive collaboration.
to build a Social Business include:
- Vision & goals: What do companies want to achieve
in the Social Economy? What types of relationships do they want with customers, employees, stakeholders and even society at
- Culture & change management: Is the organization ready for openness, collaboration and
especially customer input? Is the comfort zone of employees set in the past or are they ready to embrace change? Is management
willing to provide incentives for Social Business adoption and use?
- Customer involvement: Is the
organization ready to share information and collaborate with customers to create greater mutual value? Are there processes
to seek, share and incorporate customer feedback and involvement in product development, service and other areas?
platforms: Can technologies involving social sharing and other social activities be integrated into existing processes?
Are the necessary policies involving information access, security and data management in place?
- Training &
education: Is the organization willing to invest in ongoing training and education to enable the organization to
understand and adopt Social Business?
Benefits of Social Business include:
---- there are also 2 journals
of social business - norman macrae foundation is associated with the one inspired by dr yunus friends and adma smith
scholars,while starting this up another Glaswegian-hubbed team started a wider journal on social business around publisher
Micheal Baker -rsvp firstname.lastname@example.org if you want full details of how to contact either journal